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苹果电脑初探乐乎

乔布斯二零零七年在巴黎高等师范科结业典礼的演讲稿苹果电脑

 

I am honored to be with you today at your commencement from one of the
finest universities in the world. Truth be told, I never graduated from
college. This is the closest I’ve ever gotten to a college graduation.
Today I want to tell you three stories from my life. That’s it. No big
deal, Just three stories.

The first story is about connecting the dots.  

   I dropped out of Reed College after the first 6 months, but then
stayed around as a drop-in for another 18 months or so before I really
quit. So why did I drop out?

   It started before I was born. My biological mother was a young,
unwed college graduate student, and she decided to put me up for
adoption. She felt very strongly that I should be adopted by college
graduates, so everything was all set for me to be adopted at birth by a
lawyer and his wife. Except that when I popped out they decided at the
last minute that they really wanted a girl. So my parents, who were on a
waiting list, got a call in the middle of the night asking: “We got an
unexpected baby boy; do you want him?” They said: “Of course.” My
biological mother  found out later that my mother had never graduated
from college and that my father had never graduated from high school.
She refused to sign the final adoption papers. She only relented a few
months later when my parents promised that I would go to college. This
was the start in my life.

  And 17 years later I did go to college. But I naively chose a
college that was almost as expensive as Stanford, and all of my
working-class parents’ savings were being spent on my college tuition.
After six months, I couldn’t see the value in it. I had no idea what I
wanted to do with my life and no idea how college was going to help me
figure it out. And here I was spending all of the money my parents had
saved their entire life. So I decided to drop out and trust that it
would all work out OK. It was pretty scary at the time, but looking back
it was one of the best decisions I ever made. The minute I dropped out I
could stop taking the required classes that didn’t interest me, and
begin dropping in on the ones that looked for more interesting.

   It wasn’t all romantic. I didn’t have a dorm room, so I slept on
the floor in friends’ rooms, I returned coke bottles for the 5 cent;
deposits to buy food with, and I would walk the 7 miles across town
every Sunday night to get one good meal a week at the Hare Krishna
temple. I loved it. And much of what I stumbled into by following my
curiosity and intuition turned out to be priceless later on. Let me give
you one example:

  Reed College at that time offered perhaps the best calligraphy
instruction in the country. Throughout the campus every poster, every
label on every drawer, was beautifully hand calligraphy. Because I had
dropped out and didn’t have to take the normal classes, I decided to
take a calligraphy class to learn how to do this. I learned about serif
and san serif typefaces, about varying the amount of space between
different letter combinations, about what makes great typography great.
It was beautiful, historical, artistically subtle in a way that science
can’t capture, and I found it fascinating.

  None of this had even a hope of any practical application in my
life. But ten years later, when we were designing the first Macintosh
computer, it all came back to me. And we designed it all into the Mac.
It was the first computer with beautiful typography. If I had never
dropped in on that single course in college, the Mac would have never
had multiple typefaces or proportionally spaced fonts. And since Windows
just copied the Mac, it’s likely that no personal computer would have
them. If I had never dropped out, I would have never dropped in on this
calligraphy class, and personal computers might not have the wonderful
typography that they do. Of course it was impossible to connect the dots
looking forward when I was in college. But it was very, very clear
looking backwards ten years later. Again, you can’t connect the dots
looking forward; you can only connect them looking backwards. So you
have to trust that the dots will somehow connect in your future. You
have to trust  something — your gut, destiny, life, karma, whatever.
Because believing that the dots will connect down the road will give you
the confidence to follow your heart, even when it leads you off the
well-worn path and that will make all the difference .

**My second story is about love and loss.  

**   I was lucky — I found what I loved to do early in life. Woz and I
started Apple in my parents garage when I was 20. We worked hard, and in
10 years Apple had grown from just the two of us in a garage into a $2
billion company with over 4000 employees. We had just released our
finest creation — the Macintosh — a year earlier, and I had just turned

  1. And then I got fired. How can you get fired from a company you
    started? Well, as Apple grew we hired someone who I thought was very
    talented to run the company with me, and for the first year or so things
    went well. But then our visions of the future began to diverge and
    eventually we had a falling out. When we did, our Board of Directors
    sided with him. So at 30 I was out. And very publicly out. What had been
    the focus of my entire adult life was gone, and it was devastating.

  I really didn’t know what to do for a few months. I felt that I had
let the previous generation of entrepreneurs down – that I had dropped
the baton as it was being passed to me. I met with David Packard and Bob
Noyce and tried to apologize for screwing up so badly. I was a very
public failure, and I even thought about running away from the valley.
But something slowly began to dawn on me — I still loved what I did. The
turn of events at Apple had not changed that one bit. I had been
rejected, but I was still in love. And so I decided to start over.

   I didn’t see it then, but it turned out that getting fired from
Apple was the best thing that could have ever happened to me. The
heaviness of being successful was replaced by the lightness of being a
beginner again, less sure about everything. It freed me to enter one of
the most creative periods of my life.

  During the next five years, I started a company named NeXT, another
company named Pixar, and fell in love with an amazing woman who would
become my wife. Pixar went on to create the world’s first computer
animated feature film, Toy Story, and is now the most successful
animation studio in the world. In a remarkable turn of events, Apple
bought NeXT, I returned to Apple, and the technology we developed at
NeXT is at the heart of Apple’s current renaissance. And Laurene and I
have a wonderful family together.

  I’m pretty sure none of this would have happened if I hadn’t been
fired from Apple. It was an awful tasting medicine, but I guess the
patient needed it.

  Sometimes life hits you in the head with a brick. Don’t lose faith.
I convinced that the only thing that kept me going was that I loved what
I did. You’ve got to find what you love. And that is as true for your
work as it is for your lovers. Your work is going to fill a large part
of your life, and the only way to be truly satisfied is to do what you
believe is great work. And the only way to do great work is to love what
you do. If you haven’t found it yet, keep looking. Don’t settle. As with
all matters of the heart, you’ll know when you find it. And, like any
great relationship, it just gets better and better as the years roll on.
So keep looking. Don’t settle.

My third story is about death.
   

When I was 17, I read a quote that went something like: “If you live
each day as if it was your last, someday you’ll most certainly be
right.” It made an impression on me, and since then, for the past 33
years, I have looked in the mirror every morning and asked myself: “If
today were the last day of my life, would I want to do what I am about
to do today?” And whenever the answer has been “No” for too many days in
a row, I know I need to change something.

  Remembering that I’ll be dead soon is the most important tool I’ve
ever encountered to help me make the big choices in life. Because almost
everything — all external expectations, all pride, all fear of
embarrassment or failure – these things just fall away in the face of
death, leaving only what is truly important. Remembering that you are
going to die is the best way I know to avoid the trap of thinking you
have something to lose. You are already naked. There is no reason not to
follow your heart.

  About a year ago I was diagnosed with cancer. I had a scan at 7:30
in the morning, and it clearly showed a tumor on my pancreas. I didn’t
even know what a pancreas was. The doctors told me this was almost
certainly a type of cancer that is incurable, and that I should expect
to live no longer than three to six months. My doctor advised me to go
home and get my affairs in order, which is doctor’s code for prepare to
die. It means to try to tell your kids everything you thought you’d have
the next 10 years to tell them in just a few months. It means to make
sure everything is buttoned up so that it will be as easy as possible
for your family. It means to say your goodbyes.

  I lived with that diagnosis all day. Later that evening I had a
biopsy, where they stuck an endoscope down my throat, through my stomach
and into my intestines, put a needle into my pancreas and got a few
cells from the tumor. I was sedated, but my wife, who was there, told me
that when they viewed the cells under a microscope the doctors started
crying because it turned out to be a very rare form of pancreatic cancer
that is curable with surgery. I had the surgery and I’m fine now.

  This was the closest I’ve been to facing death, and I hope it’s the
closest I get for a few more decades. Having lived through it, I can now
say this to you with a bit more certainty than when death was a useful
but purely intellectual concept:

  No one wants to die. Even people who want to go to heaven don’t want
to die to get there. And yet death is the destination we all share. No
one has ever escaped it. And that is as it should be, because Death is
very likely the single best invention of Life. It is Life’s change
agent. It clears out the old to make way for the new. Right now the new
is you, but someday not too long from now, you will gradually become the
old and be cleared away. Sorry to be so dramatic, but it is quite true.

   Your time is limited, so don’t waste it living someone else’s life.
Don’t be trapped by dogma — which is living with the results of other
people’s thinking. Don’t let the noise of others’ opinions drown out
your own inner voice, and most important, have the courage to follow
your heart and intuition. They somehow already know what you truly want
to become. Everything else is secondary.

  When I was young, there was an amazing publication called The Whole
Earth Catalog, which was one of the bibles of my generation. It was
created by a fellow named Stewart Brand not far from here in Menlo Park,
and he brought it to life with his poetic touch. This was in the late
1960’s, before personal computers and desktop publishing, so it was all
made with typewriters, scissors, and Polaroid cameras. It was sort of
like Google in paperback form, 35 years before Google came along: it was
idealistic, and overflowing with neat tools and great notions.

  Stewart and his team put out several issues of The Whole Earth
Catalog, and then when it had run its course, they put out a final
issue. It was the mid-1970s, and I was your age. On the back cover of
their final issue was a photograph of an early morning country road, the
kind you might find yourself hitchhiking on if you were so adventurous.
Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their
farewell message as they signed off. Stay Hungry. Stay Foolish. And I
have always wished that for myself. And now, as you graduate to begin
anew, I wish that for you.

  Stay Hungry. Stay Foolish.
  Thank you all very much

 

 

  新加坡国立是社会风气上最好的大学之一,明天能参与各位的结业典礼,作者觉得荣幸。(尖叫声)小编平昔不曾从高校毕业,说句实话,此时算是小编离大学完成学业如今的少时。(笑声)前天,笔者想告诉你们本身生命中的多少个逸事,并非什么了不可的大事件,只是三个小遗闻而已。

苹果电脑,先是个旧事 关于串起生命中的点点滴滴

  退学是小编那辈子所做出的最正确的决定之一。作者在Reade大学待了半年就退学了,但其后仍作为旁听生混了贰12个月后才最后离开。小编何以要退学呢?

传说要从自作者出生此前早先说起。小编的娘亲是一名年轻的未婚老母,当时他照旧一所大学的在读硕士,于是决定把自己送给其别人收养。她坚称自作者应该被一对念过大学的两口子收养,所以在自小编出生的时候,她早已为本人被壹个律师和他的内人收养做好了具有的准备。但在结尾一刻,那对夫妇改
了主心骨,决定收养2个女孩。候选名单上的其余一对老两口,也正是本人的养爹娘,在一天上午收下了通电话:“
有1个不请自来的男婴,你们想收养吗?” 他们应对:“ 当然想。”
事后,我的娘亲才意识自家的干妈根本就不曾从高校毕业,而小编的养父甚至连高级中学都尚未结业,所以他拒绝签字最后的收养文件,直到多少个月后,我的养爹娘管教会把本身送到大学,她的姿态才享有变动。

17
年从此,作者真上了高校。但因为黄口小儿,小编选取了一所和北卡罗来纳教堂山分校一样昂贵的大学,(笑声)笔者的爹妈都是无产阶级,他们倾其全部接济笔者的作业。在半年将来,
笔者发现自个儿完全不通晓这样念下去究竟有何用。当时,小编的人生漫无对象,也不知道大学对本身能起到何等帮忙,为了求学,还花光了老人生平的积蓄,所以自个儿主宰退学。笔者相信车到山前必有路。当时作这几个决定的时候万分恐怖,但现行改过去看,那是小编那辈子所做出的最科学的操纵之一。(笑声)从笔者退学那一刻起,笔者就再
也不用去上这些自身不要兴趣的必修课了,我起来旁听那个看来相比好玩的学科。

那件业务做起来一点都不性感。因为从没自身的宿舍,作者只得睡在爱人房间的地板
上;可乐瓶的押金是五分钱,笔者把瓶子还回来好用押金买吃的;在各样星期二的夜间,作者都会步行7海里穿越市区,到HareKrishna教堂吃一顿大餐,作者欣赏这儿的食物。笔者跟随
好奇心和直觉所做的业务,事后表明超越三分一都以最好珍爱的经验。笔者举3个例子:那1个时候,Reade高校提供了全United States最好的书法教育。整个学校的每一王彧报,每二个抽屉上的价签,都以卓越的手写体。由于已经退学,不用再去上那么些健康的学科,于是自个儿接纳了1个书法班,想上学怎么写出一手美丽字。在那么些班上,小编上学了种种字体,怎样转移分化字体组合之间的字间距,以及咋办出特出的版式。那是一种科学永远不可能捕捉的满载美感、历史感和方法感的神妙,笔者发觉这太有意思了。

  当时,笔者压根儿没悟出那些知识会在小编的人命中有何样实际使用价值;不过10
年之后,当大家规划首先款Macintosh
电脑的时候,那几个东西全派上了用场。小编把它们整个统筹进了Mac
,这是首先台能够排出美观版式的处理器。若是马上作者高校里没有旁听那门学科以来,Mac
就不会提供种种字体和等间距字体。自从Windows系统抄袭了Mac现在,(击掌大笑)全部的私家用电器脑都有了这个东西。借使本人从不退学,小编就不会去书法班旁听,而明天的私有电脑大致也就不会有不错的版式功用。当然小编在念大学的当场,不容许有先见之明,把这些生命中的点点滴滴都串起来;但10年今后再回头看,生命的轨道变得可怜领会。

再强调一遍,你十分的小概充满预言地将生命的星星点点串联起来;唯有在您回头看的时候,你才会发觉那么些点点滴滴之间的联络。所以,你要坚信,你未来所经历的将在你今后的人命中串联起来。你不得不注重有个别事物,你的直觉、命局、生活、因缘际会……。
正是那种迷信让作者不会错过希望,它让自身的人生变得万分。

第3个传说 关于爱与失去

   小编是幸运的,在常青的时候就清楚了友好爱做什么。在本身20
岁的时候,就和沃兹在自家父母的车Curry创立了苹果电脑公司。大家艰巨工作,只用了10
年的时光,苹果电脑就从车Curry的多个小伙扩大成全体六千名职工,价值达到20
亿法郎的小卖部。而在此之前的一年,大家刚推出了大家最好的产品Macintosh
电脑,当时本身刚过而立之年。然后,作者就被炒了鱿鱼。一人怎么能够被她所成立的商行辞退呢?(笑声)这么说吗,随着苹果的成长,大家请了两个原来觉得很能干的玩意和我一同管制这家铺子,在头一年左右,他干得还不易,但后来,大家对公司现在的前景出现了冲突,于是我们之间出现了争辩。由于公司的董事会站在她
那一派,所以在作者30岁的时候,就被踢出了局。作者失去了一贯贯穿在自家一切成年生活的重头戏,打击是毁灭性的。

在头多少个月,作者真不知道要做些什么。作者认为自己让集团界的前辈们失望了,小编错过了传到作者手上的指挥棒。小编碰着了大卫.
帕卡德(普惠的开创者之一)和鲍伯.
Noyes(英特尔的开创者之一),作者向他们道歉,因为小编把工作搞砸了。笔者成了热点的退步者,作者甚至想过逃离硅谷。但曙光稳步出现,作者要么喜欢本身做过的事
情。在苹果电脑发生的全方位丝毫尚无改动本人,二个比特都尚未。固然被放任了,但自作者的热心肠不改。作者说了算重新开首。

作者及时髦无看出来,但事实评释,小编被苹果开除是自作者这一世所经历过的最棒的业务。成功的殊死被凤凰涅槃的翩翩所取代,每件工作都不再那么规定,小编以自由之躯进入了自个儿任何生命个中最有创新意识的一世。

   在接下去的5 年里,作者成立了一家名为NeXT 的铺面,接着是一家名叫Pixar
的同盟社,并且结识了后来改成自个儿内人的体面女郎。Pixar
制作了世界上第①部全电脑动画电影《玩具总动员》,今后这家铺子是社会风气上最成功的动画片制作集团之一。(掌声)后来经验一体系的轩然大波,苹果买下了NeXT
,于是自身又重回了苹果,大家在NeXT
研究开发出的技艺变成推进苹果复兴的主导重力。小编和Lawrence也享有了幸福的家庭。

自小编十一分肯定,要是没有被苹果炒鱿鱼,那总体都不大概在自个儿身上发生。

 
 生活有时候就像一块板砖拍向您的脑袋,但并非丧失信心。热爱本人所从事的行事,是平昔支撑小编不断前进的惟一理由。你得找出你的最爱,对工作这么,对敌人亦是那样。工作将占据你生命中一定大的一片段,从事你觉得具有不凡意义的办事,方能给您带来真正的满足感。而从事一份伟大工作的惟一方法,就是去爱护这份工作。就算你到现行反革命还尚无找到这样一份工作,那么就再而三找。不要安于现状,当全部了于心的时候,你就会分晓什么日期能找到。就像任何高大的肉麻关系一样,伟大的劳作只会在岁月的琢磨中国和越西夏越香。所以,在你终有所获以前,不要结束你追寻的步履。不要截止。

其多个轶事 关于驾鹤归西

在17 岁的时候,笔者读过一句格言,好像是:“
若是你把每一日都真是您生命里的最后一天,你将在某一天发现原来一切皆在左右之中。”(笑声)那句话从自己读到之日起,就对自家爆发了长远的影响。在过去的33
年里,作者天天早上都对着镜子问本身:“
假若前几日是自个儿生命中的末日,我还愿意做自笔者后日自然应该做的工作啊?”
当延续众多天答案都否定的时候,笔者就知晓做出改变的时候到了。

提醒本中国人民银行将安葬是自身在面临人生中的重大选择时,最为重庆大学的工具。因为全部的事情——外界的想望、全体的尊荣、对狼狈和挫折的畏惧——在直面离世的时候,都将烟消云散,只留下真正关键的东西。在作者所通晓的各样方法中,提示本人快要离世是防止掉入畏惧失去那几个陷阱的最好办法。人赤条条地来,赤条条地走,没有理由不遵循你心里的呼叫。

约莫一年前,作者被确诊出癌症。在中午7 :30
笔者做了3个检查,扫描结果清楚地出示小编的胰脏出现了七个肿瘤。笔者立时甚至不了然胰脏究竟是怎么。医务人士告知本身,大致能够规定那是一种不治之症,顶多还是能够活3
至4个月。大夫建议笔者回家,把诸事布署妥善,那是先生对临终伤者的正规化用语。那代表你得把您之后10
年要对您的男女说的话用多少个月的时刻说完;那意味你得把全体都配置安妥,尽或然收缩你的亲戚在你身后的负责;那代表向人们告其余光阴到了。

 作者整天都想着诊断结果。那天夜里做了八个切片检查,医务卫生人士把1个内窥镜从自笔者的嗓门伸进去,穿过小编的胃进入肠道,将探针伸进胰脏,从肿瘤上取出了多少个细胞。作者打了镇静剂,但作者的太太即刻列席,她后来告知自身说,抢先生们从显微镜下考察了细胞协会之后,都叫喊了四起,因为那是可怜少见的,能够透过手术治疗的胰脏癌。作者接受了手术,以后早就康复了。

那是本人最相近谢世的3次,笔者期望在随之的几十年里,都休想有比这三回更近乎谢世的阅历。在经验了此次与死神擦肩而过的经历之后,长逝对自己来说只是一项有
效的论断工具,并且只是3个纯粹的悟性概念,小编力所能及更必定地告诉你们以下事实:没人想死;尽管想去天堂的人,也是指望能活着进入。(笑声)病逝是大家各个人的人生终点站,没人能够成为不一样。生命正是那般,因为寿终正寝很也许是生命最好的造物,它是人命更迭的红娘,送走耄耋老者,给新生代让路。现在你们依然新生代,但不久的今后你们也将渐次老去,被送出人生的戏台。很对不起说得如此富有戏剧性,但生命正是这般。

你们的时间少于,所以不用把时间浪费在别人的生存里。不要被平整约束,不然你就生活在客人考虑的结果里。不要让旁人的见解所产生的噪音淹没你心里的响动。最为重庆大学的是,要有遵循您的心扉和直觉的胆略,它们或然已知道您实在想变成二个什么的人。
别的东西都以次要的。

在小编青春的时候,有一本好厉害的杂志叫《满世界目录》(The Whole Earth
Catalog),它被大家那一代人真是圣经。那本杂志的开创者是3个叫Stuart.
布兰德的家伙,他住在Menlo
Park,距离这儿不远。他把那本杂志办得充满诗意。那是在60
时期中期,个人电脑、桌面发排系统还平素不出现,所以出版工具唯有打字机、剪刀和宝丽来相机。这本杂志有点像印在纸上的谷歌,但那是在谷歌(Google) 出现的35
年前;它满载了精良色彩,内容都以些卓殊好用的工具和气势磅礴的理念。

Stuart和她的团组织做了几期《环球目录》,快没有病就死了的时候,他们出版了最终一期。这是在70
时期中期,作者立马高居你们今后的年纪。在最后一期的封底有一张上午农村公路的相片,要是您喜欢搭车冒险旅行的话,日常会遇上的那种小路。在照片底下有一排字:物有所不足,智有所不明(Stay
Hungry ,Stay Foolish.
求知若饥,虚心若愚)那是他俩停刊的告别留言。物有所不足,智有所不明——
我一而再以此自省。以往,在你们毕业初始新生活的时候,作者把那句话送给你们。

 求知若饥,虚心若愚
 分外多谢我们。

 

参考:

http://news.koolearn.com/t_0_11167_0_478099.html

http://www.0579baby.com/blog/2011/10/rip-steve-jobs-stay-hungry-stay-foolish/

http://www.ufoer.com/post/513.html

SteveJobs在二〇〇五年对Stanford结束学业生的演讲(英文字幕)http://v.youku.com/v_show/id_XMTYwMzIzOTQ4.html

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